* Information Systems * Emerging Technology * Analytics *

Brooke
Leininger.

I’m looking for opportunities to learn something new, build something meaningful, and see where an idea can go.

University of Arkansas * Walton College * Class of 2027 *
New York City 01 / CURRENTLY
Switzerland
Puerto Rico
Scroll to explore
Projects, experiences
and a few things
in between.

I'm studying Information Systems with a concentration in Emerging Technology at the University of Arkansas, with a minor in Accounting.

My work has taken me from IT support and website analytics to SEO, digital content, data, and ideas that started as “what if?” questions.

Selected work / 002

Things I've
been working on.

PROJECT 01 / 2026

Website SEO
Audits

Auditing websites using Screaming Frog to identify technical SEO issues, broken links, missing metadata, accessibility concerns, and opportunities to improve search visibility. I clean and analyze crawl data in Excel, investigate individual issues, and use the findings to better understand how website structure affects search and user experience.

Screaming Frog * Excel * Google Search Console * AI Seach Engines * ModernCampus

PROJECT 02 / 2026

Porchlight Post.

A subscription service currently in development, created with connection and older adults in mind. I’m working through the concept, branding, design, and experience behind it, with more details to come.

Business Concept * Product Development

Google
01
Data & Analytics

Using Google Analytics, Google Search Console, and Google Ads Manager to understand website traffic, search performance, user behavior, and how people discover Walton College content.

Accessibility and User Experience
02
Accessibility & User Experience

Using Microsoft Clarity to monitor AI citations and share of voice across websites, while using Ally to evaluate overall accessibility,including files, images, and webpage content.

AI Image
03
Search × AI

Exploring how technical SEO, analytics, and emerging AI-driven search environments are changing how people discover information.

AI Image
05
Ideas in Progress

Business concepts, digital products, and ideas that started with a question and turned into something worth exploring.

Experience / 003

Where I've
been learning.

May 2026 — Present
IT Support Intern
City of Fayetteville
Providing first-level IT support to city staff, work order documentation, inventory management, computer deployments, and end-user support.
Jan 2026 — Present
Web SEO Intern
Walton College of Business
Technical SEO audits, website analytics, content optimization, metadata, internal linking, accessibility, and emerging AI-driven search environments.
2025
Digital Content Analyst
Digital Content Partner
Optimized e-commerce content and maintained digital product data to improve discoverability, accuracy, and organic ranking.
2025
Server
Big Creek Country Club
Delivered high-quality customer service in a fast-paced environment. Maintained accurate inventory of food and beverage supplies.
Florence, Italy

Somewhere between technology and somewhere new.

In 2024, I spent a semester studying in Florence, Italy. Living somewhere completely different taught me a lot about adapting, communicating, and being willing to figure things out as I went.

That same curiosity follows me into my work. I don't necessarily want to stay inside one box. I'm interested in technology, business, data, international experiences, and building things that solve real problems.

UARK / WALTON COLLEGE
WALTON HONORS
INFORMATION SYSTEMS
EMERGING TECHNOLOGY
ACCOUNTING MINOR
FLORENCE / 2024
Toolkit / 005

Things I
know how to use.

Systems
* SQL, C#
* Microsoft Access & 365
* Alteryx
* ManageEngine
Data
* Tableau
* Google Analytics
* SAS Viya
* Excel (Advanced)
* SAS Enterprise Miner
Web
* ModernCampus
* Screaming Frog
* Google Search Console
* HTML / CSS
* Microsoft Clarity
Business
* Accounting
* Financial Analysis
* Digital Content
* Customer Service
* Entrepreneurship

Let's see
where this
goes.


Linktree
BROOKE LEININGER
FAYETTEVILLE, AR
INFORMATION SYSTEMS / 2027